Sherif Omran

Commercials Director & Producer

Sherif Omran is a commercials director and producer with over two decades of experience in advertising, brand communication, and visual storytelling.

My career began in the MENA region, where I directed and produced television commercials and advertising campaigns for brands across multiple industries. Over the years, my work has focused on one core principle: a commercial is not just a video — it is a strategic message designed to shape perception, build trust, and move audiences.

I work closely with advertising agencies and brand teams as a creative partner — contributing not only direction and visual execution, but also strategic insight rooted in marketing, consumer psychology, and cultural understanding.

A Director’s Approach

Strong commercials are built long before the camera rolls.

My process starts with understanding the brand’s positioning, campaign objectives, and audience mindset. From there, I develop a clear creative vision that translates strategy into emotion, structure, and story.

Every project is approached with:

  • Clear narrative intent

  • High production standards

  • Cultural sensitivity across Arabic and English markets

  • A balance between creativity and commercial effectiveness

This approach ensures that every film serves a purpose — whether for television broadcast, YouTube campaigns, or large-scale brand communication.

Experience Across Markets

Having worked across the Middle East and internationally, I bring a deep understanding of regional audiences alongside a global advertising perspective.

I direct and produce commercials in:

  • English

  • Modern Standard Arabic

This bilingual capability allows brands and agencies to communicate consistently across markets without compromising tone, quality, or message.

Modern Production, Timeless Principles

Today’s production landscape is evolving rapidly. I integrate modern tools and workflows that allow flexibility, efficiency, and speed — while maintaining the creative discipline and quality expected at a professional commercial level.

Technology supports the vision — it never replaces it.

The result is premium commercial content that meets contemporary demands while respecting the craft and structure of traditional advertising.

Who I Work With

I collaborate with:

  • Advertising agencies

  • Brand marketing teams

  • Corporations and organizations investing in long-term brand value

I am best suited for projects where creative direction, storytelling, and brand integrity matter.

Let’s Collaborate

If you are looking for a director and producer who understands advertising beyond visuals — who approaches commercials as strategic brand assets — I would welcome the opportunity to discuss your next campaign.

Get in Touch