1. Storytelling / Narrative Commercial
A short story with characters, conflict, and emotion.
Goal: emotional connection, brand love.
Examples: Coca-Cola, Google, Nike.
2. Problem–Solution Commercial
Shows a problem → then introduces the product as the solution.
Goal: clarity + persuasion.
Examples: cleaning products, home solutions.
3. Testimonial / Real People Commercial
Real customers or actors sharing experiences.
Goal: trust building.
Examples: skincare, health products, insurance.
4. Lifestyle Commercial
Shows people enjoying life with the product in real situations.
Goal: aspiration & mood.
Examples: perfume, fashion, cars.
5. Product-Focused / Demo Commercial
Shows the product clearly: features, close-ups, demonstration.
Goal: highlight benefits simply.
Examples: electronics, household products.
6. Humor / Comedy Commercial
Funny situations, unexpected twists, or exaggerated ideas.
Goal: memorability & viral potential.
Examples: Snickers, Old Spice.
7. Celebrity / Influencer Endorsement Commercial
Famous personalities endorsing or using the product.
Goal: instant credibility + attention.
8. Cinematic / High-End Commercial
Big production, dramatic visuals, slow motion, music score.
Goal: premium brand image.
Examples: luxury cars, perfumes, fashion.
9. Slice-of-Life Commercial
Short realistic scenes that reflect everyday life.
Goal: relatability.
Examples: food, family brands.
10. Musical / Jingle Commercial
Song, rhythm, or catchy jingle that sticks in the mind.
Goal: brand recall.
Examples: classic TV ads.
11. Animation / Motion Graphics Commercial
Fully animated or mixed with live action.
Goal: explain ideas simply or create fantasy worlds.
Examples: insurance, telecom, food.
12. Comparison Commercial
Compares product vs. competitor or old method.
Goal: position product as the superior choice.
13. Documentary / Behind-the-Scenes Commercial
Real footage, interviews, documentary tone.
Goal: authenticity & trust.
Examples: corporate, sustainability.
14. Montage / Fast-Cut Commercial
Quick shots, high energy, music-driven visuals.
Goal: excitement, modern vibe.
Examples: sports brands, tech.
15. Symbolic / Metaphorical Commercial
Uses metaphor or visual symbolism to represent an idea.
Goal: deep emotional impact, creative branding.